Page 3 to the Local 3-Pack in 11 Weeks
A general dentistry practice with 15 years of experience had a website that hadn’t been updated in 4 years. They ranked on page 3 for their primary keyword “dentist near me” and weren’t appearing in the local pack for any service keywords. New patient acquisition had plateaued despite strong word-of-mouth reputation.
Deliverables used
CATALYST SEO Audit
Identified 47 technical issues and 23 content gaps vs top 5 competitors
Topical Map
Mapped 42 pages across 9 topic clusters covering all procedures and patient questions
Content Pages (22)
Service pages for core procedures, blog posts answering top patient questions
GBP Optimization
Dental-specific categories, service menus, Q&A, and weekly posting calendar
Schema Markup
Dentist, MedicalBusiness, and 8 Service schema types deployed site-wide
How it played out
SEO Audit + Topical Map delivered. 47 technical issues flagged, 42-page content plan created.
Technical fixes implemented. First 8 content pages published covering highest-priority procedures.
Remaining 14 content pages published. GBP fully optimized. Schema markup deployed.
Internal linking structure completed. First ranking movements detected.
Primary keyword enters local 3-pack. 12 additional procedure keywords reach page 1.
The numbers
Want results like these?
Start with a topical map. It’s the foundation every successful engagement is built on.
Get Your Topical Map — $397