340% Lead Increase in One Quarter
A family-owned HVAC company was spending $3,500/month on Google Ads with diminishing returns. Their website had only 6 pages — a homepage, about, contact, and three generic service pages. They were invisible in organic search for everything except their brand name.
Deliverables used
Topical Map
56 pages mapped across 12 clusters covering heating, cooling, and maintenance
Content Pages (34)
Service pages, location pages for 5 service areas, seasonal blog content
Schema Markup
HVAC-specific Service schema, LocalBusiness, FAQ, and Review schema
Citation Building (50)
NAP submissions to home services directories including Angi, HomeAdvisor, BBB
GBP Optimization
Seasonal service updates, photo optimization, review response templates
How it played out
Topical Map delivered. 56-page content strategy across 12 HVAC topic clusters.
First 18 pages published covering emergency services and core repairs.
Remaining 16 pages published. Citations submitted. GBP optimized.
Schema markup deployed. Internal linking completed across all pages.
47 keywords ranking. Google Ads budget reduced by 66% while leads increased.
The numbers
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