14 New Ranking Keywords in 9 Weeks
A personal injury firm with two attorneys was competing against firms spending $15,000+/month on SEO. Their website had solid design but thin content — only practice area overview pages with 200-300 words each. They ranked for their brand name and nothing else.
Deliverables used
SEO Audit (Mini)
Focused audit revealing thin content as primary ranking barrier
Topical Map
28 pages across 6 clusters covering injury types, process, and local keywords
Content Pages (16)
Practice area deep-dives, injury type pages, and FAQ content
Schema Markup
Attorney, LegalService, and FAQ schema for rich snippet eligibility
How it played out
Mini audit completed. Topical map delivered with 28-page content strategy.
8 practice area pages rewritten with comprehensive 1,500+ word content.
8 supporting pages published: injury types, FAQ content, process guides.
Schema markup deployed. Internal linking structure implemented.
14 new keywords detected in rankings. 6 keywords on page 1.
The numbers
Want results like these?
Start with a topical map. It’s the foundation every successful engagement is built on.
Get Your Topical Map — $397