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DENTAL PRACTICES

SEO for Dental Practices

AI-powered SEO deliverables built on dental-specific keyword data, patient search patterns, and industry directories. From topical maps to content pages to GBP optimization — everything your practice needs to dominate local search.

Why dental SEO is different

Dental practices face unique ranking challenges that generic SEO can’t solve. Here’s what makes your vertical different.

Competing for “dentist near me”

The local pack is crowded. Every practice in your area is fighting for the same 3 map spots, and most are using the same outdated playbook.

Service-specific rankings

Patients search for specific procedures — implants, Invisalign, emergency dental, teeth whitening. Without dedicated pages for each, you’re invisible for high-intent searches.

Review-driven trust signals

Google weighs review volume and recency heavily for dental. A practice with 200 reviews outranks one with 30, even with better on-page SEO.

Multi-location complexity

Multi-office practices need separate GBP listings, location pages, and citation profiles for each location — without triggering duplicate content issues.

What dental patients search for

Our AI agents are trained on dental-specific search patterns. Here’s a sample of the keyword landscape your topical map will cover.

KEYWORD
VOLUME
KD
INTENT
dentist near me
823,000
78
LOCAL
emergency dentist [city]
18,100
42
LOCAL
dental implants cost
49,500
55
INFORMATIONAL
invisalign vs braces
33,100
48
INFORMATIONAL
teeth whitening near me
22,200
38
LOCAL
pediatric dentist [city]
14,800
35
LOCAL
how much do veneers cost
27,100
44
INFORMATIONAL
best dentist in [city]
8,100
52
LOCAL

Sample cluster: Dental Implants

HUB PAGE Dental Implants [City]
6 PAGES
Dental Implants [City]
SERVICE
KD 38
All-on-4 Dental Implants
SERVICE
KD 29
Dental Implant Cost Guide
BLOG
KD 44
Dental Implants vs Dentures
BLOG
KD 32
Am I a Candidate for Dental Implants?
BLOG
KD 21
Dental Implant Recovery: What to Expect
BLOG
KD 18
DENTAL PRACTICE CASE STUDY
Page 3 → Local 3-Pack
11 weeks

A general dentistry practice in a competitive metro area went from page 3 to the local 3-pack for “dentist near me” and 12 related procedure keywords.

WHAT WE DID:
1
CATALYST audit identified 47 technical issues and 23 content gaps
2
Topical map revealed 42 pages needed across 9 topic clusters
3
22 content pages built covering core procedures and patient questions
4
GBP optimized with dental-specific categories, services, and weekly posts
5
Schema markup deployed for Dentist, MedicalBusiness, and 8 Service types

Every deliverable, built for dental

Same deliverables, trained on dental data. Keyword research, content, and schema are all calibrated for how dental patients actually search.

Dental SEO questions

The core methodology is the same, but dental has unique keyword patterns (procedure + location combos), industry-specific directories (Healthgrades, Zocdoc), medical schema types, and YMYL content standards that Google holds to higher scrutiny. Our agents are trained on these nuances.

Yes. The topical map and content adapt to your specialty. An orthodontist gets Invisalign and braces clusters, a periodontist gets implant and gum disease clusters, and so on. The keyword research is tailored to your specific services.

Each location gets its own GBP optimization, citation profile, and location-specific content pages. The topical map accounts for all locations and prevents keyword cannibalization between them.

Results vary by market competition and starting point, but most dental practices see measurable ranking improvements within 8-12 weeks of implementing the deliverables. Our case study practice reached the local 3-pack in 11 weeks.

We work with more than just dentists

Our AI agents are trained on vertical-specific data across 12+ industries.

See what your dental practice needs to rank

Start with a topical map. Get every page, keyword, and link your practice needs — delivered in 4-6 hours.