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HVAC COMPANIES

SEO for HVAC Companies

AI-powered SEO deliverables built on HVAC-specific keyword data, seasonal demand patterns, and home service directories. From topical maps to content pages to GBP optimization — everything your HVAC company needs to dominate local search.

Why HVAC SEO is different

HVAC companies face unique ranking challenges that generic SEO can’t solve. Here’s what makes your vertical different.

Seasonal demand swings

HVAC search volume swings 300%+ between seasons. ‘AC repair’ peaks in summer, ‘furnace repair’ peaks in winter. Without content covering both cycles, you lose half your market year-round.

Emergency vs. planned intent

Emergency searches (‘AC not working’, ‘no heat’) convert at 3x the rate of planned maintenance queries, but require different page structures, CTAs, and local signals to capture.

‘HVAC’ vs. brand confusion

Homeowners search for ‘AC repair’ and ‘furnace repair’ — not ‘HVAC services.’ Ranking requires understanding how non-industry people actually describe their problems.

Service area sprawl

HVAC companies typically cover 20-50 mile radiuses across multiple cities. Each city needs location pages, local citations, and area-specific content without keyword cannibalization.

What HVAC customers search for

Our AI agents are trained on HVAC-specific search patterns. Here’s a sample of the keyword landscape your topical map will cover.

KEYWORD
VOLUME
KD
INTENT
ac repair near me
673,000
72
LOCAL
hvac repair [city]
22,200
45
LOCAL
furnace not working
40,500
38
INFORMATIONAL
ac unit cost
49,500
58
INFORMATIONAL
hvac companies near me
33,100
65
LOCAL
furnace repair cost
18,100
42
INFORMATIONAL
central air installation
14,800
52
COMMERCIAL
ductless mini split pros cons
9,900
28
INFORMATIONAL

Sample cluster: AC Repair

HUB PAGE AC Repair [City]
6 PAGES
AC Repair [City]
SERVICE
KD 42
Emergency AC Repair
SERVICE
KD 35
AC Repair Cost Guide
BLOG
KD 48
AC Not Blowing Cold Air
BLOG
KD 22
When to Repair vs Replace AC
BLOG
KD 26
How Long Do AC Units Last?
BLOG
KD 19
HVAC COMPANY CASE STUDY
340% Lead Increase
14 weeks

A family-owned HVAC company cut ad spend by 66% while growing organic leads by 340% through systematic content deployment and local SEO optimization.

WHAT WE DID:
1
CATALYST audit identified 38 technical issues and 19 content gaps
2
Topical map revealed 36 pages needed across 8 topic clusters
3
18 content pages built covering AC, heating, and maintenance keywords
4
GBP optimized with HVAC-specific categories, services, and seasonal posts
5
Schema markup deployed for HVAC, HomeAndConstructionBusiness, and 6 Service types

Every deliverable, built for HVAC

Same deliverables, trained on HVAC data. Keyword research, content, and schema are all calibrated for how HVAC customers actually search.

HVAC SEO questions

Your topical map covers both heating and cooling cycles. We build content for year-round coverage so you rank for AC repair in summer and furnace repair in winter — not just one season.

Yes. Each service area gets location-specific pages, citations, and GBP optimization. The topical map prevents cannibalization across your coverage area.

That’s exactly what happened with our HVAC case study — 66% reduction in ad spend while growing organic leads 340%. SEO content captures the same searches your ads target, permanently.

Your topical map answers this. Generally: emergency + city terms first (highest intent), then system-specific service pages (AC repair, furnace install), then educational content for long-tail traffic.

We work with more than just HVAC companies

Our AI agents are trained on vertical-specific data across 12+ industries.

See what your HVAC company needs to rank

Start with a topical map. Get every page, keyword, and link your company needs — delivered in 4-6 hours.