SEO for Law Firms
AI-powered SEO deliverables built on legal-specific keyword data, practice area search patterns, and attorney directories. From topical maps to content pages to GBP optimization — everything your firm needs to dominate local search.
Why legal SEO is different
Law firms face unique ranking challenges that generic SEO can’t solve. Here’s what makes your vertical different.
Highest CPCs in local search
Legal keywords routinely cost $50-200+ per click in Google Ads. Every organic ranking you earn displaces ad spend your competitors are paying — making legal SEO the highest-ROI channel available.
Practice area segmentation
Personal injury, family law, criminal defense, estate planning — each practice area has completely different keyword profiles, search intent, and conversion patterns. One-size-fits-all SEO fails.
YMYL scrutiny from Google
Legal content falls under Google’s “Your Money or Your Life” quality standards. Thin or generic pages get suppressed. Your content needs demonstrated expertise, authority, and trust signals.
Attorney directory dominance
Avvo, FindLaw, Justia, and other legal directories dominate page 1 for most legal queries. Breaking through requires a content strategy that targets terms the directories don’t cover well.
What legal clients search for
Our AI agents are trained on legal-specific search patterns. Here’s a sample of the keyword landscape your topical map will cover.
Sample cluster: Personal Injury
A personal injury firm in a competitive metro market went from 2 ranking keywords to 16, including 6 page-one positions, through targeted content deployment and local SEO optimization.
Every deliverable, built for legal
Same deliverables, trained on legal data. Keyword research, content, and schema are all calibrated for how legal clients actually search.
Topical Map
8-15 clusters covering every practice area, case type, and question potential clients search for.
SEO Audit
Technical + on-page + GBP analysis benchmarked against your top 5 competing law firms.
Content Pages
Practice area pages, case-type pages, and educational content written for legal search intent.
GBP Optimization
Legal-specific category optimization, practice area services, client Q&A, and review strategy.
Schema Markup
Attorney, LegalService, and FAQ schema for legal-specific rich results.
Citation Building
Legal directories (Avvo, FindLaw, Justia, Martindale) plus 25-100 general directories.
Legal SEO questions
Legal SEO operates under Google’s YMYL (Your Money or Your Life) standards, which means content quality is scrutinized more heavily. You also face competition from legal directories that dominate page 1. Our agents are trained on these legal-specific ranking factors.
Yes. The topical map segments content by practice area — personal injury, family law, criminal defense, etc. Each cluster targets the right keywords without cannibalization across practice areas.
Directories rank for broad head terms, but they struggle with long-tail, question-based, and hyper-local queries. That’s where a content strategy wins — capturing the searches Avvo and FindLaw don’t cover well.
With legal CPCs at $50-200+, every organic ranking directly offsets expensive ad spend. Our case study firm went from 2 to 16 rankings in 9 weeks — at those CPCs, the monthly value of organic traffic vastly exceeds the one-time SEO investment.
We work with more than just law firms
Our AI agents are trained on vertical-specific data across 12+ industries.
See what your law firm needs to rank
Start with a topical map. Get every page, keyword, and link your firm needs — delivered in 4-6 hours.