SEO for Medical Practices
AI-powered SEO deliverables built on medical-specific keyword data, patient search patterns, and healthcare directories. From topical maps to content pages to GBP optimization — everything your practice needs to dominate local search.
Why medical SEO is different
Medical practices face unique ranking challenges that generic SEO can’t solve. Here’s what makes your vertical different.
YMYL content scrutiny
Medical content falls under Google’s strictest quality standards. Pages that lack E-E-A-T signals — expertise, experience, authority, trust — get suppressed in rankings regardless of on-page optimization.
Condition-specific long-tail
Patients search for symptoms, conditions, and treatments — not practice names. “Sharp pain left side abdomen” gets more search volume than any branded query. Capturing this traffic requires condition-specific content.
Insurance and provider keywords
“Doctors that accept Aetna near me” and similar insurance-filtered searches represent high-intent patients. Most medical practices ignore this keyword category entirely.
Multi-provider complexity
Practices with multiple doctors need individual provider pages, specialty-specific content, and shared GBP management — without creating duplicate or competing content across providers.
What medical patients search for
Our AI agents are trained on medical-specific search patterns. Here’s a sample of the keyword landscape your topical map will cover.
Sample cluster: Primary Care
A healthcare practice in a competitive metro area went from page 3 to the local 3-pack for provider-type keywords and 12 related condition keywords — the same methodology we apply to medical practices.
Every deliverable, built for medical
Same deliverables, trained on medical data. Keyword research, content, and schema are all calibrated for how medical patients actually search.
Topical Map
8-15 clusters covering every specialty, condition, and patient question your practice sees search volume for.
SEO Audit
Technical + on-page + GBP analysis benchmarked against your top 5 local medical competitors.
Content Pages
Condition pages, service pages, and patient education content written for medical search intent.
GBP Optimization
Medical-specific category optimization, provider listings, insurance info, and patient Q&A.
Schema Markup
MedicalBusiness, Physician, MedicalCondition, and Service schema for healthcare-specific rich results.
Citation Building
Medical directories (Healthgrades, Vitals, WebMD, ZocDoc) plus 25-100 general directories.
Medical SEO questions
Our content is structured to meet Google’s E-E-A-T standards for medical topics. We build authoritative condition and service pages, not generic health advice. The content positions your practice’s expertise without making clinical claims.
Yes. The topical map segments content by specialty — primary care, dermatology, pediatrics, etc. Each specialty gets its own keyword cluster and content strategy without competing internally.
Absolutely. “Doctors that accept [insurance]” queries are high-intent and underserved. We build insurance-specific content pages that capture patients actively looking for in-network providers.
Results vary by market and specialty competition. Our healthcare case study practice reached the local 3-pack in 11 weeks. Most medical practices see measurable improvements within 8-12 weeks.
We work with more than just medical practices
Our AI agents are trained on vertical-specific data across 12+ industries.
See what your medical practice needs to rank
Start with a topical map. Get every page, keyword, and link your practice needs — delivered in 4-6 hours.