SEO for Roofing Companies
AI-powered SEO deliverables built on roofing-specific keyword data, storm-season search spikes, and contractor directories. From topical maps to content pages to GBP optimization — everything your roofing company needs to dominate local search.
Why roofing SEO is different
Roofing companies face unique ranking challenges that generic SEO can’t solve. Here’s what makes your vertical different.
Storm-driven search spikes
Hail storms, hurricanes, and severe weather trigger 500%+ search spikes overnight. If your pages aren’t already indexed and ranking, you miss the window entirely — these searches don’t wait.
Repair vs. replacement intent
“Roof repair” and “roof replacement” are fundamentally different buyer journeys with different timelines, budgets, and urgency levels. Mixing them on one page tanks conversion rates.
Insurance keyword opportunity
Homeowners search “does insurance cover roof replacement” and “storm damage roof claim” at massive volume. Most roofers ignore these keywords, leaving free traffic on the table.
Contractor trust deficit
Roofing has one of the lowest consumer trust scores in home services. Google reviews, schema markup, and authoritative content directly impact whether searchers click your result or skip to the next.
What roofing customers search for
Our AI agents are trained on roofing-specific search patterns. Here’s a sample of the keyword landscape your topical map will cover.
Sample cluster: Roof Replacement
A family-owned home service company cut ad spend by 66% while growing organic leads by 340% through systematic content deployment and local SEO optimization — the same playbook we use for roofing companies.
Every deliverable, built for roofing
Same deliverables, trained on roofing data. Keyword research, content, and schema are all calibrated for how roofing customers actually search.
Topical Map
8-15 clusters covering every roof type, repair scenario, and insurance question homeowners search for.
SEO Audit
Technical + on-page + GBP analysis benchmarked against your top 5 local roofing competitors.
Content Pages
Service pages, material comparisons, and storm-damage content written for roofing customer search intent.
GBP Optimization
Roofing-specific category optimization, service area targeting, and storm-response review strategy.
Schema Markup
RoofingContractor, HomeAndConstructionBusiness, and Service schema for roofing-specific rich results.
Citation Building
Roofing directories (Angi, HomeAdvisor, GAF Contractor Network) plus 25-100 general directories.
Roofing SEO questions
Your content needs to be indexed and ranking BEFORE storm season hits. We build storm-damage, insurance, and emergency repair pages proactively so you capture traffic during weather events.
Yes. Each city in your service area gets location-specific pages, citations, and GBP optimization. The topical map prevents cannibalization across your coverage area.
Insurance keywords like “does homeowners insurance cover roof replacement” drive massive volume with high commercial intent. We build content that captures these searchers and positions your company as the expert.
Your topical map answers this. Generally: emergency + city terms first (highest urgency), then core service pages (roof replacement, roof repair), then insurance and educational content for long-tail traffic.
We work with more than just roofers
Our AI agents are trained on vertical-specific data across 12+ industries.
See what your roofing company needs to rank
Start with a topical map. Get every page, keyword, and link your company needs — delivered in 4-6 hours.