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SEO EDUCATION

SEO That Makes Sense

Practical guides, proven frameworks, and honest explanations — no jargon, no fluff.

9+
Guides
5
Categories
Glossary
A–Z

All Guides

STRATEGY 12 min read

How to Build Topical Authority for Local SEO

Topical authority is how Google decides who deserves to rank. Learn how hub-and-spoke content architecture and strategic keyword clustering compound to dominate local search results.

Feb 2026 →
STRATEGY 9 min read

The Keyword Research Process We Use for Every Client

How we identify, cluster, and prioritize keywords across search volume, difficulty, intent, and business relevance — and why most keyword lists miss the mark.

Feb 2026 →
TECHNICAL 7 min read

What Is Schema Markup and Why Local Businesses Need It

Structured data tells Google exactly what your business does. Here’s what schema types matter for local businesses and how they impact rich results.

Feb 2026 →
LOCAL SEO 11 min read

Google Business Profile Optimization: The Complete Guide

Your GBP listing is your most visible local asset. Categories, services, Q&As, posts, and reviews — everything that impacts your local pack ranking.

Feb 2026 →
CONTENT 8 min read

How We Write SEO Content (And Why It Ranks)

Our content methodology: search intent analysis, header structure, entity optimization, internal linking, and the specific elements that separate ranking pages from filler.

Feb 2026 →
LOCAL SEO 6 min read

Citation Building: What Actually Matters in 2026

NAP consistency, niche directories, and aggregator submissions. What’s changed, what still matters, and how to prioritize your citation strategy.

Feb 2026 →
TECHNICAL 10 min read

Technical SEO Checklist for Local Business Websites

Core Web Vitals, crawlability, indexation, mobile usability, and site architecture. The technical foundation every local business website needs.

Feb 2026 →
STRATEGY 8 min read

Search Intent: The Foundation of Every Ranking Page

Informational, navigational, transactional, and local intent. How to match your content to what searchers actually want — and why getting it wrong kills rankings.

Feb 2026 →
CONTENT 7 min read

Internal Linking Strategy for Hub-and-Spoke Content

How to connect your content with strategic internal links that pass authority, signal topical relevance, and guide both users and crawlers.

Feb 2026 →
SEO Glossary

Terms you’ll see throughout our content

Plain-English definitions for common SEO terminology. No jargon for jargon’s sake.

Topical Authority

The degree to which a website is recognized as a comprehensive resource on a specific topic.

Local Pack

The 3 Google Business Profile listings shown in map results for local searches.

NAP

Name, Address, Phone number — the core business data used across citations and directories.

Schema Markup

Structured data code that helps search engines understand your page content and display rich results.

Hub & Spoke

A content architecture where a central pillar page links to and from supporting cluster pages.

Keyword Difficulty (KD)

A score estimating how hard it is to rank on page one for a given keyword.

Search Intent

The purpose behind a user’s search query — informational, navigational, transactional, or local.

Core Web Vitals

Google’s page experience metrics: loading speed (LCP), interactivity (INP), and visual stability (CLS).

Citation

Any online mention of your business name, address, and phone number on directories or websites.

Topical Map

A complete content plan that maps every page a website needs, organized by keyword clusters and priority.

View full glossary (50+ terms) →

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