Free SEO Resources to Dominate Local Search
Running a local business means wearing a dozen hats — and SEO shouldn’t require a degree to get right. We built these resources from the same frameworks our team uses inside the CATALYST Methodology to help businesses rank higher in local search, attract more qualified leads, and convert searchers into customers.
Every template, checklist, and tool below is free. Download what you need, implement at your own pace, and reach out when you’re ready for a partner to handle the heavy lifting.
Local SEO Checklist
A step-by-step action plan covering every lever that influences local pack rankings and organic visibility for location-based businesses.
What’s included:
- Google Business Profile setup and verification steps
- NAP (Name, Address, Phone) consistency audit workflow
- Citation building priority list with the top 40 directories
- Review generation strategy outline
- Local content planning framework aligned with geo-modified keywords
This checklist pairs directly with our Local SEO service and gives you a clear picture of where your business stands today.
Download the Local SEO Checklist (PDF)
GBP Optimization Template
Your Google Business Profile is the single most influential asset in local pack rankings. This template walks you through every field, feature, and optimization opportunity inside GBP — from categories and attributes to posting schedules and Q&A management.
What’s included:
- Complete field-by-field optimization guide
- Category and attribute selection matrix
- Weekly GBP posting calendar template
- Photo and video upload specifications and best practices
- Review response templates for positive, neutral, and negative reviews
Built from the same playbook behind our Google Business Profile Optimization service.
Download the GBP Optimization Template (PDF)
Technical SEO Audit Worksheet
Technical issues silently erode rankings. This worksheet gives you a structured process for identifying crawlability, indexability, and performance problems before they compound.
What’s included:
- Site architecture and internal linking review framework
- Crawl error identification and resolution steps
- Page speed diagnostic checklist (Core Web Vitals focus)
- Schema markup implementation guide for local businesses
- Mobile usability testing protocol
- HTTPS and security configuration audit points
Use this alongside our Technical SEO service or as a self-serve diagnostic tool. For a deeper look at Core Web Vitals specifically, see our guide on Core Web Vitals optimization.
Download the Technical SEO Audit Worksheet (PDF)
On-Page SEO Checklist
On-page optimization is where strategy meets execution. This checklist ensures every page on your site is fully optimized for both search engines and human readers.
What’s included:
- Title tag and meta description formula templates
- Header tag hierarchy and keyword placement guide
- Image optimization workflow (alt text, compression, file naming)
- Internal linking strategy for local service pages
- Content quality scoring rubric
- URL structure best practices
Designed to complement our On-Page Optimization service and applicable to service pages, location pages, and blog content alike.
Download the On-Page SEO Checklist (PDF)
Monthly SEO Reporting Template
Tracking the right metrics is the difference between informed strategy and guesswork. This reporting template standardizes your monthly SEO review process with the KPIs that actually correlate to revenue.
What’s included:
- Local pack ranking tracker (geo-grid format)
- Organic traffic and conversion dashboard layout
- GBP Insights metrics summary template
- Citation health scorecard
- Competitor visibility comparison framework
- Month-over-month trend analysis structure
This template mirrors the SoLV (Share of Local Visibility) and WVS (Weighted Visibility Score) metrics we track for managed clients across all service tiers.
Download the Monthly Reporting Template (PDF)
SEO Audit Tool
Not sure where to start? Our SEO audit analyzes your website and Google Business Profile against 50+ ranking factors and delivers a prioritized action plan within minutes.
What you’ll receive:
- Overall SEO health score
- Local visibility snapshot across your service area
- Top 10 priority fixes ranked by impact
- Competitor gap analysis for your primary keywords
- Custom recommendations based on your industry and location
A clear-eyed assessment of where you stand and what to fix first.
Need More Than Templates?
Templates get you started. Strategy gets you results. If you’re ready to stop guessing and start ranking, our team applies the full CATALYST Methodology — audit, plan, execute, and expand — to build local search dominance that compounds over time.
Browse Our Services and let’s talk about what’s holding your business back in local search.
Ready to Dominate Local Search?
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