Most Web Designers Build Pretty Sites. We Build Sites That Rank.
Your website is not a digital brochure. It is a ranking asset. Every page is an opportunity to capture search traffic for a specific keyword. Every technical decision — from hosting to theme to site architecture — either helps or hurts your ability to show up when customers search for your services.
Most web designers do not think about this. They build sites that look good in a portfolio but load slowly, lack structured data, have no internal linking strategy, and ignore the technical foundations that search engines evaluate before deciding which sites deserve top positions.
LocalCatalyst builds WordPress sites with SEO baked into every layer. Not as an afterthought. Not as a plugin you install later. As the foundational architecture that the entire site is built on.
What You Provide
- Business details (name, address, phone, service areas, hours)
- Branding assets (logo, brand colors, fonts — or we work with what you have)
- Content for each page (or order content separately and we will integrate it)
- Hosting preference (we can recommend hosting or work with your existing provider)
- Any specific functionality requirements (booking forms, contact forms, galleries, etc.)
What You Receive
Every tier includes:
- WordPress site on a performance-optimized theme (no bloated page builders)
- Mobile-responsive design that passes Google’s mobile usability tests
- Core Web Vitals optimization (LCP, FID, CLS all in green)
- SEO configuration: unique title tags, meta descriptions, and header structure for every page
- Schema markup: LocalBusiness, Service, FAQ, and BreadcrumbList structured data
- XML sitemap generation and robots.txt configuration
- Google Analytics 4 and Google Search Console connected and verified
- Image optimization (compressed, properly sized, with descriptive alt text)
- SSL/HTTPS configured
- Basic security hardening (login protection, file permissions, update configuration)
- Site architecture designed around your target keyword strategy
Pricing
Starter — $999
Up to 5 Pages | 5-7 Business Days
Homepage, about page, contact page, and 2 service or location pages. Built on an optimized theme with full SEO configuration. Ideal for new businesses that need a professional web presence that is ready to rank from the day it launches.
Best for: New businesses, single-service companies, or businesses replacing a site that is not performing.
Growth — $1,999
Up to 10 Pages | 7-10 Business Days
Everything in Starter, expanded to 10 pages. Includes dedicated service pages, location pages, and a blog structure ready for ongoing content. Internal linking strategy implemented across all pages. Enhanced schema markup with Service and FAQ structured data on relevant pages.
Best for: Established businesses with multiple services or service areas that need dedicated pages for each.
Authority — $2,999
20+ Pages | 10-15 Business Days
Everything in Growth, expanded to 20+ pages. Full site architecture designed around a topical map strategy — service pages, location pages, blog posts, and supporting content pages all interlinked to build topical authority. Advanced schema implementation. Content silo structure. Custom functionality as needed (booking integration, review widgets, service area maps).
Best for: Businesses serious about dominating their local market with a comprehensive web presence that competitors cannot match with a 5-page template site.
What Makes an SEO-First Website Different
Site Architecture That Follows Keyword Strategy
A typical web designer builds a site structure based on what looks logical in a navigation menu. An SEO-first site structure is built around keyword research — every page targets a specific search term, and the site architecture creates clear topical clusters that search engines reward with higher authority.
If you serve 5 cities and offer 4 services, you need 20 location-service pages, not one generic “Services” page. Our site builds account for this from the start.
Technical Performance That Meets Google’s Standards
Core Web Vitals are a confirmed ranking factor. A site that loads in 1.5 seconds ranks better than an identical site that loads in 4.5 seconds. We build on lightweight themes, optimize every image, minimize render-blocking resources, and configure server-level caching. Your site passes Core Web Vitals tests before we deliver it.
Structured Data That Speaks Google’s Language
Schema markup tells search engines exactly what your business is, what services you offer, where you are located, and how to display your information in rich results. Every site we build includes LocalBusiness, Service, FAQ, and BreadcrumbList schema — the structured data types that directly impact local search visibility.
No Page Builder Bloat
Elementor, Divi, and WPBakery add hundreds of kilobytes of unused CSS and JavaScript to every page load. They make sites easy to build and slow to load. We use lightweight, developer-grade themes that give you full design control without the performance penalty.
Frequently Asked Questions
You can provide your own content, or you can order content pages from us and we will integrate them into the build. If you have basic information about your services, we can work with that — but dedicated SEO content will always outperform placeholder text.
Yes. WordPress is built for non-technical users. We deliver the site with a clean admin interface and documentation for making basic updates — text changes, image swaps, and new blog posts.
We can build on your existing hosting or recommend a provider. We typically recommend managed WordPress hosting (WP Engine, Cloudways, or SiteGround) for the best performance and security. Hosting costs are separate from the build price.
Site maintenance is available as a separate product. The build price covers design, development, and initial SEO configuration. Ongoing plugin updates, security monitoring, and content updates are a separate engagement.
If your existing site is on a solid theme and just needs SEO configuration, a SEO audit product may be more appropriate than a full rebuild. If the site is built on a bloated theme with fundamental performance issues, a rebuild is often faster and more effective than trying to fix a broken foundation.
Pair With These Products
- Topical Map — Know exactly what pages to build before you build them. A topical map defines the site architecture that maximizes your ranking potential.
- Content Pages — Fill your site with content written to rank. Service pages, location pages, and blog posts targeting your highest-opportunity keywords.
- SEO Audit — Already have a site? An audit tells you whether to optimize what you have or start fresh.
Not Sure What You Need?
A topical map tells you exactly what to build and in what order. It’s the single best starting point for any local business.